The huge holiday ratings for Hallmark Channel during their December, 2013, “Countdown to Christmas,” had the network – as well as their audience – caroling…
LET IT SNOW, LET IT SNOW, LET IT SNOW!
Starring television veterans Alan Thicke (“Growing Pains”) and Candace Cameron Bure (“Full House”), the premiere of the yuletide season, made-for-television motion picture LET IT SNOW (1 x 120’) was the #1 cable movie of the week in the U.S., garnering a 3.9 household rating and reaching over 6.1 million unduplicated viewers. Additionally, the movie ranked as the #2 program of the day among household rating and drove Hallmark Channel to be the #2 cable network in primetime for the day among households (3.5 HH rtg) and women 25-54 (1.7 rtg). In the 8-10pm time period, the original movie also ranked #1 among W25-54 rtg (1.9 rtg), and #2 in W18-49 (1.5 rtg), and #2 in P2+ (1.9 rtg). Finally, LET IT SNOW was Hallmark Channel’s #1 program of the day.
LET IT SNOW is the touching holiday tale of tough corporate executive Stephanie Beck, whose father’s company buys mom-and-pop businesses, tears them down, and rebuilds them into corporate destination spots. After arriving at Maine's Snow Valley Lodge the week before Christmas with plans to close the resort, Stephanie’s chilly corporate demeanor begins to thaw when she meets Brady, the son of the winter wonderland’s owner, who shows her all that the lodge offers to their devoted clientele and friends. Soon, Stephanie falls head over heels in love and becomes determined to save Snow Valley by going head-to-head with her father to keep the beautiful resort open and alive.
Produced for a family audience, LET IT SNOW combines the special joy of the holiday season with the uplifting, “feel good” demeanor for which the Hallmark brand is known throughout the world.